CLARITY INSIGHT
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Using insight to solve business challenges.

Providing you with the confidence to act.

WHAT WE DO
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We are a strategic,
insight-based agency.

Your challenges will be unique to your business, but we can use our experience and expertise to help you:

Develop an insight driven strategy

Define your category
Understand your target market
Evaluate your competitors
Determine brand differentiation

maximise brand positioning

Understand market perceptions
Relative status vis-a-vis competitors
Potential for brand stretch

optimise youR proposition

Determine best product portfolio
Determine optimal pricing strategy
Quantify customer demand

grow your customer base

Impact of marketing channels
Identify acquisition triggers and barriers
Quantify opportunity for stimulating uptake

Manage customer experience

Map customer journeys
Understand key moments of truth
Assess touchpoint performance
Address pain-points

Improve customer retention

Understand churn triggers and barriers
Understand what constitutes value
Estimate lifetime value

What makes us DIFFERENT?
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We bring more than traditional research agencies.

A fundamental understanding of research is essential. But we have a broader understanding of business context gained from working in senior insight, strategy and marketing roles. That's what sets us apart.

This experience means we're uniquely placed to combine research and data expertise with a genuine understanding of your business challenges.

RelationshipS not just projects

We like to live in your world immersing ourselves in your business, so we can tune in to the operating rhythm and nuances of an organisation.

QUESTIONS NOT JUST ANSWERs

We invest time with relevant decision makers to truly understand their needs - going beyond the obvious, to define the strategic question to be addressed.

ACUMeN NOT JUST EXPERIENCE

We have worked in senior roles within commercial organisations. This brings a unique dimension to our insight, combining clear customer rationale with business reality.

ACTION NOT JUST Recommendations

We don't disappear after the presentation, instead we prefer to facilitate a transition to action by working with relevant teams to activate the insights.